【WWDC 2013 特別報導】蘋果新廣告《Our Signature》
2013/06/12 1:07 pm 小五

蘋果公司將其全球開發者大會 WWDC 2013 主題演說前所播放的影片放到官網新增的「Designed by Apple in California」專頁,並且推出了新的訴求廣告影片。

這段名為「Designed By Apple - Intention」的影片,搭配著蘋果新推出的廣告影片「Our Signature」成為專頁中的主要訴求。

令人矚目的是,「Our Signature」中的旁白也被放在這個專頁裡面,不過這個專頁中所呈現的文字是完整版(灰色字沒有出現在廣告旁白中),說著:

This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be like, You step back. You think.

Who will this help? Will it make life better? Does this deserve to exist? If you are busy making everything, How can you perfect anything?

We don't believe in coincidence. Or dumb luck. There are a thousand "no's" For every "yes." We spend a lot of time on a few great things. Until every idea we touch enhances each life it touches.

We're engineers and artists. Craftsmen and inventors. We sign our work. You may rarely look at it. But you'll always feel it. This is our signature. And it means everything.

Designed by Apple in California.


無論是 Steve Jobs 、 Jony Ive 還是 Tim Cook ,其實與過去所主張的完全相同,到現在,蘋果依然重視使用者的使用經驗,一個真正優質設計的產品,不光是在表象上清清楚楚為人所見,而是會在各個層面中,每一次的使用時,帶給使用者深刻而完美的感受。這就是蘋果員工的使命,也是蘋果產品的特色。

以下就是這段廣告影片「Our Signature」: